Lift Legal Advisors presented me with a challenge: create a unique identity that is unlike typical law firm logos and is reminiscent of the Mid-Century Modern era. Their mission is to give their clients a ‘lift’ through the legal process, and they wanted that to be reflected in the logo.
The final product included a distinctive and modern logo, and a stationary package that incorporates bold colours commonly used during that era.
Dapper Man Day Spa
Considered to be the golden age of barbershops, the 1950’s were a decade known for culture, tradition and well-groomed men. Fast-forward to 2017, and classic barbershops with full service grooming spas have become a re-emerging trend. Enter the Dapper Man Day Spa–the urban man cave for the modern day gentleman.
The client wanted their identity to look sleek and exude confidence, traits that their target male audience would have. I created vintage-inspired branding for them as a throwback to the 50’s era. I then infused the new brand into stationary, signage and a window decal for the spa.
TNOKO is a family run online business that sells electronic products to help individuals develop fitness habits and monitor their health. In my initial meeting with the client, I realized that their company revolved around two core values: motivation and inspiration.
The final product was a modern logo with a symbol that reflects these values and invokes an uplifting feeling.
The Alberta Bound Tattoo and Arts Festival
Each year, tattoo artists from all over the world meet in Edmonton at the annual Alberta Bound Tattoo and Arts Festival to showcase their amazing work. The festival needed a creative campaign targeted to a young audience that reflects the artistic skills of the tattoo artists.
I crafted an illustrative campaign that consisted of bus shelter ads and posters that were spread out through Edmonton’s downtown area.
An infographic was created to depict the 1993 movie Groundhog Day. The infinity design was used to represent the repetition of Groundhog Day throughout the movie. The infinity symbol is broken up into a start and stop to show that February 2nd does in fact end.
Capital Boxing Club
Branding / Packaging
Capital Boxing is a local not-for-profit amateur boxing club in Edmonton. The client was looking to re-brand their identity to appeal to the growing number of loyal clientele who have a genuine commitment and love for the sport of boxing.
I designed a new identity that was inspired by early boxing films, which used to come in square boxes. I created a stationary package for the club, and applied the new logo to boxing wraps and muscle shirts.